Creative Strategist

// the open brief

We know what we built. We haven't decided what it sounds like.

Marktic is a full-stack AI platform. The product is real and the positioning is sharp. Now the brand needs the same level of clarity: a distinct identity that can carry the product across every audience, channel, and touchpoint.

We're looking for the person who decides what Marktic actually is: how it looks, how it talks, what it feels like to run into us anywhere.

// the role

What you'll do

You own the brand concept, the verbal identity, and the creative direction behind everything we put out. Across all four of our ICPs: solopreneurs, SMBs, startups, and agencies.

You are not the person who makes the artwork. You're the person who decides what the artwork needs to be, writes the brief that gets it made, and says yes or no when it comes back. You'll have a designer to execute, and a lot of the raw thinking will come out of your own writing.

Early-stage means the concept and the campaign land in the same week. You'll be defining what the brand is while already using it.

// scope, clearly

What's actually yours

• Brand concept and verbal identity. What Marktic stands for, the character it has, how it speaks. Tone, vocabulary, the lines we reuse, the things we'd never say. This is the foundation everything else gets checked against, and right now it doesn't exist.
• Creative direction. Concepts and briefs for design, video and copy. You define the idea and the intent. The designer decides how it's rendered. You review what comes back and keep it on brand, including when it's technically good and still wrong.
• Campaign creative across all four ICPs. One brand, four audiences who buy for different reasons. An agency doesn't respond to what moves a solopreneur. You make that work without splitting us into four companies.
• Creative input on product. UI copy, onboarding, the moments inside the product where the brand is either present or absent. You're in that conversation, not downstream of it.
• Getting it executed. You own the process, not just the idea. Pushing work through design and video, keeping it moving, making sure it ships. A concept that stays on the board isn't worth anything.

// how work moves

How the work actually flows

This role sits in the middle of everything, which is the part most creative jobs don't tell you about.

Partnerships needs an asset for a marketplace listing. Performance marketing is launching demand gen on YouTube and needs the creative to run. Product needs onboarding copy that doesn't sound like a manual. All of that arrives at your desk as a request, and leaves as a concept and a brief that design, video or copy can act on. Then you push it through and hand the finished work back to whoever runs it.

So the job is roughly half original creative thinking and half turning other people's needs into work that's on brand and actually gets made. If the second half sounds like admin, this isn't the role. If it sounds like the thing that makes the first half matter, we should talk.

// who you are

You might be a good fit if…

// the toolkit

What we look for

Skills matter less than taste and clarity of thought, but here's what we're looking for.

// quality bar

What "good" looks like

• ✓Your brief comes back from the designer close to right on the first pass, because the brief was specific about intent and quiet about execution
• ✓You can explain why a line works, not just that you like it
• ✓You can look at four different ICP campaigns side by side and see one company
• ✓You kill your own idea when a better one shows up, without ceremony

Every one of these carries a number or a deliverable we set together in week one. The goals themselves aren't negotiable.

// the offer

Real ownership, real impact